



Willow's Choice sustainable production process

Why Willow's Choice?
Willow's Choice products are thoughtfully made from sugarcane bagasse, a renewable resource that helps remove carbon from the atmosphere. Like trees, growing sugarcane absorbs carbon. The bagasse waste is used as fertiliser by local farmers and for generating bio-electricity, making our production process even more sustainable.
Our products don't impact food supply, as they are made from sugarcane waste. They are strong, durable, and of higher quality than fossil-based plastics. Willow's Choice cling film can be recycled normally, and if incinerated, the captured carbon is released, creating a carbon-positive effect. For every 200,000 tonnes of sugarcane plastic produced, 920,000 tonnes of CO2 emissions are avoided, equivalent to the emissions of 1 million cars.



